The African Brands Congress (ABC) will deliver collectively enterprise executives, advertising and marketing professionals, know-how consultants, policymakers and model homeowners to study how synthetic intelligence (AI) is reshaping branding, advertising and marketing and enterprise competitiveness.
The 2026 version, themed “The Future of Brands in the Era of Artificial Intelligence,” is scheduled for Monday, November 30, from 10 a.m. to 5 p.m. on the Ballroom of Lagos Oriental Hotel, Victoria Island, Lagos.
In a press release, the organisers stated the congress will explore how African companies can leverage AI to enhance client engagement, perceive market traits, personalise advertising and marketing and improve buyer experiences whereas preserving model authenticity and cultural id.
As AI transforms how shoppers uncover products and work together with companies, organisations face rising strain to undertake rising applied sciences with out undermining public belief, creativity and cultural relevance.
According to the organisers, discussions will deal with each the alternatives and challenges of AI adoption, together with information privateness, mental property, algorithmic bias and misinformation.
The programme will characteristic plenary classes, panel discussions, masterclasses, exhibitions and networking alternatives designed to encourage information sharing and enterprise collaboration.
Key dialogue areas will embody AI-powered client insights, generative AI and content material creation, automation and buyer expertise, digital belief, mental property and model governance, in addition to methods for constructing AI-ready organisations.
Participants will study how predictive analytics can enhance client intelligence, how generative AI is reworking promoting and artistic manufacturing, and the way automation can strengthen customer support whereas sustaining significant human connections.
The occasion is anticipated to entice members from sectors together with monetary providers, telecommunications, know-how, fast-moving client items, vogue, media, leisure, agriculture, retail, hospitality, tourism, schooling and the general public sector.
Beyond information sharing, the congress goals to join model homeowners, promoting companies, know-how suppliers, buyers and policymakers to promote partnerships and funding throughout Africa’s model economic system.
The organisers additionally plan to recognise excellent African manufacturers and business innovators via awards and supply an exhibition platform for companies to showcase their products and improvements.
The 2026 version will focus on how companies can harness AI to compete globally whereas sustaining the id, credibility and client belief that distinguish African manufacturers.
UPDATE NEWS:
Nigerians can now make investments ₦2.5 million on premium domains and revenue about ₦17-₦25 million. All earnings paid in US Dollars. Rather than marvel,
click here to find out how it works.
