BUA Foods Plc has unveiled its Bakers Pride Flour model in Kano, attracting bakers, distributors and different stakeholders in the flour and baking trade.
The launch launched a product the corporate mentioned was designed to fulfill the on a regular basis wants of Nigerian bakers by combining constant high quality, reliable efficiency and flexibility throughout completely different baking purposes.
According to BUA Foods, Bakers Pride Flour is constructed round three pillars: Smart Choice, Dependable Baking and More Possibilities.
The firm mentioned the flour was developed to assist bakers in making commercially wise selections whereas sustaining the standard of their completed merchandise.
Its purposes embrace gurasa, a preferred flatbread in Northern Nigeria, typical bread loaves and different baked merchandise.
The firm mentioned the product’s versatility may allow bakers to diversify their choices, serve extra clients and
develop their companies.
Speaking on the launch, Managing Director of BUA Foods Plc, Engr. Ayodele Abioye, mentioned the introduction of Bakers Pride mirrored the corporate’s dedication to supporting bakers and serving as a dependable accomplice in their companies.
“We are opening a new chapter of opportunity—for greater consistency, stronger productivity, better value, and even greater pride in every product that leaves the oven,” Abioye mentioned.
He added that the flour was developed with an understanding of the realities of Nigerian bakers, promising dependable efficiency, constant high quality and confidence in each bake.
Also talking, Adewunmi Desalu, General Manager, Brand and Corporate Communications at BUA Foods, mentioned the product was designed with the sensible and business calls for of on a regular basis baking in thoughts.
“Baking is both a skill and a business. Bakers need to consider the quality of their finished products alongside the commercial realities of running their businesses,” she mentioned.
Desalu mentioned the corporate hoped to determine Bakers Pride as a model that bakers may confidently incorporate into their companies for bread-making and different baking wants.
The General Manager, Sales at BUA Foods, Alim Liman, highlighted the function of distributors, wholesalers and retailers in making certain the product’s availability and acceptance in the market.
“Our distributors, wholesalers and retailers are critical partners in our success. Introducing a new product is only the first step; ensuring that it reaches the right markets, remains available to customers and earns a place in their businesses requires a shared commitment,” Liman mentioned.
He mentioned BUA Foods would work with commerce companions to broaden distribution, enhance market availability and create worth throughout the availability chain.
The firm mentioned the launch kinds a part of its broader technique to broaden its product portfolio, reply to market wants and strengthen relationships with bakers and commerce companions.
With its concentrate on versatility, consistency and business worth, Bakers Pride Flour is being positioned as a further choice for bakers serving households and companies throughout Nigeria.
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