Sporty Group’s ‘For Everybody’ marketing campaign, that includes Grammy Award-winning Nigerian singer Burna Boy and directed by Dave Meyers, has gained 15 awards on the 2026 w3 Awards, together with Gold within the Creator/Brand Collaboration class.
The marketing campaign options Nigerian soccer stars Asisat Oshoala, a six-time African Women’s Footballer of the Year, and Kenneth Omeruo, an Africa Cup of Nations winner. Other sporting personalities within the manufacturing embrace Spanish worldwide and FIFA World Cup 2026 winner Nico Williams; French worldwide and Real Madrid midfielder Eduardo Camavinga; Ghanaian soccer legend Michael Essien; former Tottenham Hotspur midfielder and Kenyan nationwide crew captain Victor Wanyama; and South African rugby star Cheslin Kolbe, a two-time Rugby World Cup winner.
Released in January, the marketing campaign brings collectively music, sport and African tradition to rejoice the continent’s expertise and ambition. Sporty Studios, the manufacturing arm of Sporty Group, produced it in collaboration with RadicalMedia, with a world manufacturing crew working throughout a number of places.
The manufacturing additionally obtained 14 Silver Awards throughout classes together with Music Video, Best Use of Cinematography, Brand Storytelling, Branded Content, and Sports and Entertainment.
The w3 Awards recognise excellence in digital creativity, content material and on-line experiences. An worldwide panel of trade professionals from organisations together with Netflix, the (*15*) and Apple judged the entries.
Commenting on the popularity, Elias Gallego, Sporty Group’s Vice President of Media, Marketing and Business Development, mentioned the marketing campaign was designed to replicate the corporate’s identification and values.
“When we released For Everybody, we wanted to create something that reflected who we are as a Group and what we believe in. The most powerful brand partnerships go beyond advertising to become part of a cultural moment, so seeing the campaign recognised across disciplines, from storytelling and cinematography to music and sport, makes us incredibly proud of what we’ve built together,” he mentioned.
The Gold award recognises creator-brand collaborations for his or her integration of creators and viewers affect. According to Sporty Group, the marketing campaign sought to create a manufacturing that mirrored Burna Boy’s identification and resonated with its supposed viewers.
