DStv Media Sales, the promoting gross sales arm of MultiChoice, a CANAL+ firm, introduced collectively key companions and decision-makers throughout Nigeria’s promoting trade for a high-level trade gathering at The Royal Box, Victoria Island, Lagos, on Thursday.
The occasion offered a chance to replicate on the primary yr of MultiChoice’s transition to CANAL+ and talk about rising alternatives for advertisers in an evolving media panorama.
In her opening remarks, Doris Ohanugo, Senior Vice President, DStv Media Sales Nigeria, highlighted the significance of media optimisation and stronger collaboration with trade companions.
“Media continues to evolve, and so must the way brands connect with audiences. This gathering provides an opportunity to share insights, strengthen our partnerships and explore how we can deliver greater value in a changing media landscape,” she stated.
Delivering her keynote tackle, Fahmeeda Cassim-Surtee, Group CEO, DStv Media Sales, highlighted the alternatives created by the unified enterprise. The integration brings collectively complementary content material, distribution networks and promoting capabilities, connecting manufacturers to greater than 23.5 million households and roughly 100 million individuals throughout 50 nations.
“The coming together of MultiChoice and CANAL+ creates exciting opportunities for our partners. Our broader African footprint and premium content offering give brands more ways to connect with audiences at scale. We are also investing in tools that simplify planning and campaign execution as viewing habits continue to evolve,” she stated.
Speaking on the Nigerian market, Kemi Omotosho, CEO, MultiChoice Nigeria, a CANAL+ firm, highlighted the corporate’s ambition to attain one in each two electrified households by 2030. She additionally outlined plans to increase content material distribution, enhance subscriber expertise and defend premium content material towards piracy.
“Nigeria is changing, and so are we. Viewers are consuming content differently across television and mobile devices. Our focus is on reaching more households, delivering compelling content and creating greater value for subscribers and commercial partners,” Omotosho stated.
She additionally highlighted the introduction of 4 simplified subscription packages designed to provide higher selection, flexibility and worth to subscribers, with modifications scheduled to start in November.
Shamiel Salie, Senior Vice President, Digital Advertising, CANAL+ Group, highlighted related tv and streaming as essential progress alternatives for advertisers. He famous that DStv Stream, commercially out there throughout 47 African nations, supplies extra alternatives for manufacturers to attain audiences throughout digital platforms.
“Connected TV offers an important opportunity to bring the strengths of television and digital advertising together. As more audiences watch content across connected devices, we are focused on helping brands reach them through more flexible and measurable advertising solutions,” he stated.
The occasion additionally featured views from trade companions on the worth of long-standing relationships with DStv Media Sales.
Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria, recommended the partnership between the 2 companies and highlighted the significance of innovation and compelling content material in assembly altering client expectations.
“Our longstanding partnership with DStv has created opportunities to connect with audiences through content and experiences that matter to them. As consumer expectations evolve, continued innovation, flexibility and engaging content will be important in delivering value to both audiences and advertisers,” she stated.
The tenth version of the DStv Media Sales trade convention reaffirmed the significance of collaboration, premium content material and digital innovation in shaping the longer term of promoting. It additionally offered a platform for trade stakeholders to discover how expanded attain and evolving promoting capabilities can create higher worth for manufacturers throughout Nigeria and Africa.
