Pernod Ricard Nigeria, by way of its Jameson model, is investing in its wholesale channel by way of the Jameson Wholesale Offer 2026, a commerce initiative designed to recognise wholesalers’ contributions to the firm’s distribution community and supply enterprise belongings that may help their day-to-day operations.
Running from 14 September to 13 December 2026, the provide contains a vary of rewards for qualifying wholesalers, together with 30 supply vehicles comprising 10 five-tonne vehicles and 20 1.5-tonne vehicles. Other rewards embody 100 items every of seven.5KVA petrol turbines, side-by-side fridges and 75-inch televisions, alongside 1000’s of further gadgets reminiscent of tabletop fuel cookers, rechargeable followers and air fryers.
The scale and number of these rewards mirror the necessary function wholesalers play in shifting merchandise by way of the distribution community. Beyond buying and reselling merchandise, wholesalers handle stock, coordinate deliveries, reply to retailer demand and assist guarantee merchandise stay out there throughout totally different retailers.
For companies working on this a part of the worth chain, entry to dependable supply automobiles and important enterprise tools can help day by day operations and assist them reply to the calls for of their prospects. Through the Jameson Wholesale Offer, Pernod Ricard Nigeria is offering qualifying commerce companions with rewards that stretch past the merchandise they buy.
Emmanuel Ehikioya Musa, Head of Trade Marketing Nigeria, mentioned: “Our wholesale partners play an important role in ensuring our products reach retailers and other businesses. We recognise the work that goes into managing stock, meeting customer demand and keeping products moving. Through the Jameson Wholesale Offer, we want to acknowledge their contribution with rewards that can support their businesses and day-to-day operations.”
The provide additionally features a sell-out element that permits wholesalers to entry further gadgets to provide to their retailers. These embody tabletop fuel cookers, rechargeable followers and air fryers, offering one other means for wholesalers to recognise their prospects and help their enterprise relationships.
For Pernod Ricard Nigeria, strengthening the wholesale channel is a vital a part of sustaining relationships with the companies that assist join its portfolio to retailers. The Jameson Wholesale Offer gives a sensible method to recognise these companions whereas providing rewards which have potential worth past the speedy transaction.
Ikechukwu Agu, Commercial Director, Pernod Ricard Nigeria, mentioned: “Our trade partners are an important part of how we do business, and we value the role they play in making our products available to customers. Through initiatives like the Jameson Wholesale Offer, we are recognising their contribution and reinforcing our commitment to building strong, long-term relationships across the distribution network.”
The Jameson Wholesale Offer 2026 runs till 13 December 2026. Participation is topic to the programme’s phrases and circumstances.
