MTN Nigeria has launched a loyalty programme on its myMTN NG app, permitting subscribers to earn rewards on qualifying transactions and redeem them for airtime, information, purchasing vouchers and different life-style advantages.
The programme, often called MTN Loyalty Coins, was launched in partnership with Bvndle, a Loyalty-as-a-Service platform. Customers can earn cash by on a regular basis transactions on the app, together with airtime and information purchases, and redeem them throughout completely different classes on the Bvndle market. Each coin has a set redemption worth of N10, whereas first-time customers of the app will obtain welcome cash upon downloading it.
The rewards cowl three broad classes: telecommunications advantages, together with airtime and information; day by day necessities, akin to invoice funds, meals and groceries; and life-style choices overlaying well being and wellness, style, books and leisure. According to MTN, the initiative is designed to encourage larger use of digital self-service whereas giving subscribers extra worth from their on a regular basis transactions.
Speaking on the launch, MTN Nigeria’s Chief Marketing Officer, Onyinye Ikenna-Emeka, mentioned the programme was designed to recognise prospects who more and more handle their day by day actions digitally.
“This is central to our ambition of enabling digital, social and financial inclusion, and to our belief that everyone deserves the benefits of a modern, connected life.”
The Acting Managing Director of Bvndle Loyalty Limited, Ikechukwu Nwaguru, mentioned the partnership would join prospects to a wider community of retailers whereas serving to companies enhance buyer engagement and transactions.
