TransferGo has launched a time-limited charitable marketing campaign with UNITED24, the Ukrainian authorities’s official fundraising platform, beneath the banner “Transfers That Unite”. Until 29 October 2026, the remittance firm will contribute a further 0.2% of each switch despatched to a Ukrainian IBAN to UNITED24’s Education and Science programme, at no further price to the sender.
The marketing campaign is framed round supporting Ukrainian college students enrolled at home schools, a inhabitants that has confronted sustained disruption because the full-scale invasion of Ukraine in February 2022.
The BigThings 2.0 occasion
To mark the initiative, TransferGo held its BigThings 2.0 occasion in Warsaw on 10 October, drawing almost 150 attendees, together with greater than 100 Ukrainian content material creators primarily based throughout Poland. Influencers travelled from Krakow, Poznan, Wroclaw, Gdansk, Lublin and Szczecin for an occasion the corporate described as combining group networking with sensible steering on rising digital audiences.
The visitor of honour was Ukrainian singer Kateryna Pavlenko, recognized professionally as MONOKATE, who spoke concerning the cultural worth of Ukrainian-language content material and carried out a brief acoustic set. Valentyna Kuzmin, Vice Consul of the Consulate General of Ukraine in Krakow, additionally attended. The format echoed TransferGo’s earlier group occasions: a primary BigThings gathering in Warsaw in 2025 and a TRUE INFLUENCE occasion for Ukrainian creators held in Prague this spring.
Krzysztof Szatecki, Brand and Demand Director at TransferGo, stated: “Ukrainian creators abroad have become some of the strongest voices keeping Ukraine’s story alive, and BigThings 2.0 was our way of bringing those voices into one room. Every transfer home is already an act of care for family, and with Transfers That Unite, we’re making sure that it also helps the next generation of Ukrainian professionals finish their studies.”
Market and regulatory context
Remittance corridors to Ukraine have been a big business focus for cross-border fee suppliers since 2022. Ukraine turned one of many world’s largest remittance-receiving economies as its diaspora expanded, and a number of fintech companies have competed for a share of the Polish-to-Ukraine hall particularly. TransferGo, which says it serves greater than 9 million clients throughout 160 nations and has operated for 14 years, counts the Ukrainian diaspora as a core demographic.
The “Transfers That Unite” mechanism, through which a fraction of a business transaction price is redirected to a charitable fund, is a longtime mannequin within the remittance sector. It sidesteps the friction of asking senders to make a separate donation whereas producing measurable social impression knowledge that can be utilized in model positioning. The 0.2% contribution charge is modest on particular person transactions however can mixture meaningfully throughout a high-volume hall.
UNITED24, launched by President Volodymyr Zelenskyy in May 2022, reported cumulative fundraising of greater than $3.9 billion from donors in over 145 nations as of the date of the discharge. The platform operates throughout a number of programme areas; the Education and Science strand is the recipient of this marketing campaign’s proceeds.
For TransferGo, the initiative additionally serves as a community-building train amongst diaspora influencers, a distribution channel for model consciousness in a phase the place belief and peer advice matter greater than conventional promoting. The effectiveness of that channel will rely on how actively the creator community promotes the marketing campaign earlier than the 29 October shut date.
AI stage 1 of 5: written by Darlyn Ho; AI helped with tone, construction or wording; edited and signed off by Mark Walker, Editorial Director. What the levels mean
