Nigerian style model, CLOVIS, previously generally known as ClovisCasuals has relaunched after a five-year hiatus, unveiling its new id and debut capsule assortment, tagged ‘The Renaissance Collection’.
The relaunch marks the model’s transition to a brand new id, with a design strategy it describes as “Tradurban”, combining West African cultural influences with modern style.
The assortment options three product strains: Lagos Loom, Afroform and City Graphics.
Lagos Loom incorporates indigenous West African textiles into modern clothes, with items together with the Denim Fringe Jacket, Ochre Set and Aso-Oke patchwork designs.
Afroform combines geometric patterns with relaxed silhouettes, that includes the Afroform Tee and Afroform Cargo Pant, whereas City Graphics includes heritage-inspired designs, together with the Lasgidi Express Tee, Lagos Horizon Tee and Renaissance Monogram Tee.
The model stated its new title, CLOVIS, was derived from the Latinised type of the French title Louis, in reference to its founder, Louis Akorede Awode, and Clovis I, the primary king of France.
It stated the brand new id displays its ambition to determine a stronger presence within the worldwide style market.
CLOVIS had beforehand constructed a presence in Nigeria’s leisure and inventive industries, styling artistes and personalities together with Asake, Olamide, Laycon, Yhemolee and Abayomi Alvin.
The model’s signature assertion, “Made For You”, stays a part of its id.
